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Channel NewsAsia relaunches with new on-air look, 24x7 content

Broadcasts ‘live’ news 24 hours with new programmes, features, and facilities 

BestMediaInfo Bureau | Delhi | January 22, 2013

Singapore headquartered regional broadcaster, Channel NewsAsia, has started the year with “live” news 24/7, a new look and new programmes to help viewers better ‘Understand Asia’. The ambitious expansion plan encompasses significant boosts to its programming line-up, and investments in new bureaus and facilities across Asia. This will enable the channel to produce more original content and news stories for the additional hours of “live” broadcasting, 24 hours a day, up from the current 20 hours.

Channel NewsAsia Managing Director, Debra Soon, said, “As the locus of the world economy shifts towards Asia, we believe we are well-positioned to deliver what we’ve been doing daily since 1999, and help audiences around the world better ‘Understand Asia’.  We have made substantial investments to provide more business content about Asia, from Asia.  We intend to increase our lead in covering South-East Asia better than other broadcasters operating here, and we will cover South Asia better. This is all part of the drive to deliver insightful documentaries and programmes for viewers, 24 hours a day, 365 days a year.”

The channel is meeting its competitors head-on in the 24-hour news cycle. Business news at prime time is more than doubled. A new one-hour financial programme, ‘Business Central’, airs at 8 PM.  It will feature key stories from the region’s financial hubs – Singapore, Mumbai, Hong Kong and Shanghai – and give viewers insights into daily developments in other key world financial centres from our bureaus in London and New York.

Day-time market reports and key interviews will be conducted out of Channel NewsAsia’s latest facility in the Marina Bay Financial Centre in Singapore. The Marina Bay Studio will be featured during a new one-hour lunchtime show, ‘Asia Connect’, which will bring together the market action from every trading day in Mumbai, Shanghai, Hong Kong and Singapore and keep viewers on the pulse of Asia.

News content has been increased by more than one-third. A daily additional newsbelt called ‘News Pulse’, from 12 midnight to 6 AM, tracks world developments overnight for Asia, with breaking news from the US and Europe. This will be followed by a new start to Asia’s day, with ‘First Look Asia’, from 6 AM.

Beyond news, Channel NewsAsia is raising the depth of content about Asia with nearly 30 per cent more hours of current affairs programmes focused on the dynamism and progress of Asia. An example is ‘Power List Asia’, which looks at the core of Asian success stories through interviews with top CEOs and tycoons; ‘Extraordinary Asians’ profiles exceptional Asians who inspire the community by contributing in extraordinary ways; and ‘Boomtown Asia’ offers a preview of what Asian cities of the future might look like and what is being done now to help make existing cities sustainable, liveable and future-proof.

New branding & on-air look: The launch is marked by the channel’s new branding and on-air look.  “To be the Voice of Asian Progress” describes Channel NewsAsia’s unique positioning of capturing the exclusive stories unfolding in the region in all its diversity. The fresh graphics and colours reflect the channel’s celebration of the dynamism and energy in Asia, while the channel will stay true to its mission of helping viewers ‘Understand Asia’.

Info@BestMediaInfo.com

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