Big CBS Love all set to launch American Idol Season 12

Premieres on January 18 at 9 PM concurrently with the US; show will be judged by music industry icons Mariah Carey, Nicki Minaj, Keith Urban and Randy Jackson

BestMediaInfo Bureau | Delhi | January 17, 2013

After the successful run of The X Factor USA, Big CBS Love is all set to air the 12^th season of the world's most loved singing reality show, American Idol, concurrently with the US. The latest season will not only see Ryan Seacrest return as host of the show, but also a starry lineup of judges comprising singers Mariah Carey and Nicki Minaj, country singer Keith Urban and the original judge of American Idol, Randy Jackson. The new season will premiere on January 18, 2013 and will air every Friday and Saturday at 9 PM.

American Idol, Simon Cowell's most successful creation till date, is one of the most successful reality shows in the history of television. Having provided a stepping stone for some record-breaking singers, the 12^th season will be judged by a panel of judges with a combined experience of over 75 years in the international music industry.

Indian audiences are in for a visual treat as the auditions process for the latest season of American Idol witnesses a rejig with small-towners being able to be a part of the show through the 'AI Small Town Audition Bus Tour' which will visit ten small towns in the USA. Adding to the suspense element, American Idol Season 12 goes digital with the 'Nominate an Idol' programme which enables friends and family members to secretly nominate introverted singer hopefuls through a video and help them proceed to the next round.

Big CBS Love is promoting American Idol Season 12 heavily through a 360-degree holistic marketing campaign which reaches out to audiences through multiple touch-points like print, radio, electronic, OOH and digital mediums. The channel will also host an online talent hunt for aspiring singers called 'Love to Sing' with Talenthouse.com which will allow fans from across the country to be a part of the American Idol experience. The winner of the 'Love to Sing' contest will get the opportunity to witness American Idol live in Los Angeles, USA.

Speaking about on the launch of American Idol Season 12, Anand Chakravarthy, Business Head, Big CBS, said, “Staying true to our promise of providing the latest and hottest content to our viewers, we are excited to present viewers with the unique opportunity to watch American Idol Season 12 concurrently with the US. Keeping in mind the current scenario post-DAS, the show will reach a larger audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their target audiences.”

With such larger-than-life personalities on this year's panel, fans of the epic show can expect lots of fireworks to happen on the show as egos clash and tempers flare. With singing divas Mariah Carey and Nicki Minaj sharing a common platform, it is inevitable that some heated words will be exchanged bringing out their feisty best.

Info@BestMediaInfo.com

Info@BestMediaInfo.com