Air India & Sony Six partner with Tour De India cycling race 2012

Air India to be the associate sponsor for Tour de India along with Sony Six as official broadcast partner

September 5, 2012:

Tour de India (TDI) 2012, the biggest cycling race in the country organized by ID Sports today announces its partnership with Air India who is the integral part of tourism promotion in India and Sony Six as broadcast partner. The strategic partnership will see Air India as the associate sponsor for Tour de India 2012 for races that will be hosted in Delhi, Mumbai and Srinagar.

Committed to drive participation and aiming to make cycling a national sport, Air India in association with Tour De India will take a step towards connecting people through creativity, commerce, education and technology. Sony Six, the broadcast partner marks the ongoing commitment to encourage sports in India through this partnership. As a platform that is growing in size and impact, this year in 2012, 'Tour De India' will see over 60 celebrity participants, 20 teams and around 40,000 people attending the races across cities.

Speaking ahead of the race 2012, Akil Khan, CEO ID Sports said, “We're thrilled to be associated with our respected partners. There's an incredibly strong alignment between Tour de India and the partners on board to promote cycling as a sport in India.”

Rohit Nandan, CMD, Air India on its association with TDI says, “Air India, the flying ambassador of India, is proud to be associated with Godrej Eon Tour de India 2012, which is the official parallel to the world renowned Tour de France, as a travel partner. Air India has been an integral part of tourism promotion in India.  Also, Air India has been playing a key role in promoting sports and sports person in our country for decades.  Air Indians have performed remarkably well in various sports and represented India in several international events including the Olympic Games.  It will be pertinent to mention here that the first Indian medal in the recently concluded London Olympics was won by an Air Indian namely Gagan Narang.  Air India has over 150 sportsmen and women on its rolls and many of them have been recognized with top national honours like Padmashri, Rajiv Gandhi Khel Ratna and Arjuna Awards. Tour de India, which aspires to get more and more people to believe in the potential of cycling as a sport as well as an event of tourist attraction, has thus become an ideal event for Air India to extend its support.On behalf of Air India, I wish the event every success!”

ManJit Singh, CEO Multi Screen Media  said, Sony Six on its association with Godrej Eon Tour de India says, “ We are delighted to associate with  Godrej Eon Tour De India' as the official  broadcast partner. Our association with 'Godrej Eon Tour De India' reiterates our commitment to bring the best sporting properties for the knowledgeable and empowered youth of today who are enthusiastic to adopt and experiment with new sport formats. We are confident that viewers will enjoy our latest offering on SONY SIX.”

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