'Discover New' with Bata India

The store level marketing campaign is targeted at the youth

BestMediaInfo Bureau | Delhi | June 28, 2012

Bata India has launched its 'Discover New' campaign offering an exciting collection of contemporary footwear and fashion accessories. The marketing campaign has been developed based on extensive consumer insights and experiences at the store level. With the objective of offering something new on every visit to a Bata store, the brand hopes to attract more customers to its wide variety of footwear and accessories.

Rajeev Gopalakrishnan, Group Managing Director, Bata India, said, “Discover New is directed towards attracting new and younger audiences in order to gain more footfalls. With this initiative we want to connect better with our customers offering them freshness in all aspects, especially the renewed vibrancy and fervour that can be experienced at our stores, new merchandise and exceptional services. The strategy is to make the consumers happy on purchasing something exceptional every time they step out of our stores.”

Gopalakrishnan explained that the campaign is an extension of the previously launched 'Be Surprised' campaign, with a greater emphasis to associate Bata with lifestyles of people. “We feel Bata certainly needs to be a leader in people's mindset.”

Bata's 'Discover New' campaign aspires to offer a wide portfolio of footwear and accessories at affordable prices. Formulated especially for the youth, the collection is designed innovatively experimenting different looks and style while matching individual personalities.

Sharing insights on the concept, Gopalakrishnan said, “We constantly want to focus on improving the retail experience at all levels with powerful concepts and wide product categories. The clear aim of this campaign is to promote Bata as a multi-brand footwear retailer with products that offer the best value for money. The campaign will be launched across all Bata stores located in over 500 cities across India.”

The campaign will display young happy faces stepping out of Bata stores after having discovered something new for themselves. Models will be seen supporting different styles of shoes and accessories across formal, sporty, casual, outdoor, etc.

Info@BestMediaInfo.com

Info@BestMediaInfo.com