The agency has won the first Gold for India this year for its outdoor campaign for Western Union Money Transfer
BestMediaInfo Bureau | Delhi | June 20, 2012
McCann Worldgroup has picked up India’s first Gold at Cannes Lions 2012 in the Outdoor category. Its billboard campaign FRANKLIN GANDHI/ LINCOLN FAHD/ QUEEN MAO done for Western Union Money Transfer was awarded a Gold Lion in Banking, Investment & Insurance subcategory.
This year, Indian agencies had secured 22 shortlists out of a total of 219 entries submitted.
Besides McCann, Leo Burnett and Brand David had secured four nominations each while Ogilvy and DDB Mudra Group had got three shortlists each. Bates India had two shortlisted entries followed by Grey Worldwide and Draft FCB Ulka with one nomination each.
Last year, India had won three Lions in the Outdoor category including a Silver Lion won by Taproot India complemented by a Bronze each by BBDO India and Sorento Healthcare Communications.
Credits:
Agency: McCann Worldgroup India, Mumbai
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Akshay Kapnadak/Rahul Mathew
Copywriter: Rahul Mathew
Art Director: Akshay Kapnadak
Account Supervisor: Sudhish Pillai/Ishaan Pandya/Sagorika Sen/Alpa Dedhia/Ashfaque Shaikh
Producer: Sandesh Shirke/Dancing Elephants
Account Manager: Rohan Parkar/Samruddhi Roge
Sheung Yan Lo, Executive Creative Director, JWT North East Asia, China, was the Jury President for Outdoor Lions and Vikram Gaikwad, Partner & Executive Creative Director, Creativeland Asia, was a jury member from India.
