Meridian beefs up creative leadership

Anuraag Khandelwal and Satish deSa of Ogilvy Mumbai have been made Executive Creative Directors and entrusted with the creative mantle of Meridian's Mumbai office

BestMediaInfo Bureau | Delhi | May 17, 2012

Meridian Communication, a WPP company, has entrusted the creative mantle of its Mumbai office to Ogilvy's Anuraag Khandelwal and Satish deSa. Both have been promoted to the rank of Executive Creative Director and will assume the new responsibility with effect from June 1, 2012.

Khandelwal and deSa together boast a collective experience of 26 years that will reinforce Meridian's creative output. A major part of their career has been spent forging a fantastic partnership at Ogilvy, Mumbai. During their time together they have created stellar campaigns for big brands like Tata Motors, IPL, Cadbury, Tata Sky, Aegon Religare Life Insurance, Unilever's Beverages, Oberoi Realty and Hutch, to name just a few. Over the years, they have together collected metals, both nationally and internationally.

Announcing the appointment, Piyush Pandey, Executive Chairman and Chief Creative Officer, Ogilvy Group, South Asia, said, “Meridian has found itself two young men who are very ambitious and full of exciting ideas. I have asked them to make Meridian a place that gives their friends at Ogilvy sleepless nights. I'm sure it will be healthy competition and result in some great advertising on both sides of the family.”

Khandelwal said about his new role, “When we were asked to head Meridian, Mumbai, I thought here is another opportunity to challenge ourselves because each time we've done that, we've been encouraged by the outcome. We're sure this time won't be any different. Can't wait to get started.”

deSa added, “We believe that our appetite for constantly reinventing ourselves for setting new standards is what will differentiate Meridian in the near future.”

Samrat Bedi, Head of Office, Meridian, Mumbai commented, “The passion Anuraag and Satish have for new-age work is remarkable. Their recent IPL 'Carnival' campaign attests to that. That's exactly the kind of fresh creative energy that Meridian needs today."

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