Bring on board Phantom Films to lead the project based on Asia’s biggest music festival, Sunburn
BestMediaInfo Bureau | Delhi | March 1, 2012
Viacom18 Motion Pictures and Percept Pictures have come together to announce the unique and path breaking extension to India’s premier music and event experience ‘Sunburn’ into ‘Sunburn – The Movie’.
To be produced and creatively mentored by Phantom Films and its ace director Anurag Kashyap, ‘Sunburn – The Movie’ is a film shot entirely at the festival – realtime! While Sunburn’s music has always been the festival’s mainstay, the film’s music is all set to raise the bar as well, with the super talented Amit Trivedi set to take the Sunburn experience several notches higher!
In its fifth year, Sunburn has been ranked amongst the world’s top 10 music festivals, making it an unprecedented achievement for any branded experience in India. Sunburn has generated cult following amongst fans and the latest edition saw 100,000 fans from 26 countries all over the world.
Shailendra Singh – Jt. MD, Percept Limited & Inceptor of Sunburn says, “SUNBURN is a global dance music festival - SUNBURN fans go beyond the ones who have attended the festival. We were live in over 100 countries this year with 1,00,000 attendees. Fans have relished the experience and we thought of enhancing the same through cinema. With like minded partners Viacom 18 and Phantom we want take this to the next level. We have produced the first GLOCAL brand out of India - produced locally sold globally.”
Vikram Malhotra – COO, Viacom18 Motion Pictures said, “Sunburn is by far the biggest cult event in the country. The way this brand has grown over the last 4 years is extraordinary. We are delighted to partner with Percept and Phantom to extend this power brand into an exhilarating cinematic experience, making it the first festival film in the world.”
Vikas Bahl – Phantom Films says, "…Apart from being a world class music fest, Sunburn also is a great platform to get real life stories. We are happy to join hands with Percept and Viacom 18 for making a film around the festival and launching 7 New Directors. It is rare to find one platform from where so many different stories can emerge while music is the passion that holds them together."
Anurag Kashyap – Phantom Films adds, "…Sunburn is like the Woodstock of India, and Percept has done a great job over the years to make it a world class event for music lovers. The music and atmosphere there has acquired a cult following from around the world. A film against its background will be enjoyed not only by the hardcore Sunburn fans but everyone who loves real stories and music."