Ropes in Fiama Di Wills as title sponsor of the show powered by Nescafe; to be telecast every Sunday at 7 pm from April 1
BestMediaInfo Bureau | Delhi | March 30, 2012
MTV is back with the all new season of Fiama Di Wills presents ‘MTV Splitsvilla 5’ powered by Nescafe, to show the wild side of love that is raw and edgy. The show in its 5th season has 9 Boys and 9 Girls all vying for love with 2 irresistible rulers – the king and the queen. The stakes are high and all one needs for the drama to brew and unfold is the extravagant and wild setting of Jim Corbett National Park.
This season’s instincts of survival, attraction, seduction will play an integral role to sustain in the competition and win the enviable crown of the King or Queen. The theme for ‘MTV Splitsvilla 5’ is Love Gone Wild’ and keeping in sync with the theme the on-air campaign has chocolate sauce as a metaphor for blood. This depicts the very basic and carnal instincts of might being always right!
Aditya Swamy, EVP & Channel Head, MTV India, says “Splitsvilla is THE original romance reality show in India. Having rocked and shocked audiences in the last 4 seasons, this year we are going WILD. Young people of today are connecting with their raw side. It is this animal instinct that we are exploring in this season. Laws of the jungle will rule and only the strongest will survive.”
Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Ltd. said, “Fiama Di Wills is delighted to present MTV’s iconic show, 'Splitsvilla’, this season! Fiama Di Wills personifies an achiever, who is young, vibrant and beautiful. The association is a perfect fit and an obvious decision given the concept which aptly defines Fiama Di Wills’ sensibilities and the immense popularity of MTV Splitsvilla amongst the youth in India.”
In a dense jungle, as the wind rustles the leaves of the trees, the 18 girls and boys will begin to play the game of love by the rules of nature and will have to survive the game utilising their primary instincts of nature - either you dominate or you seduce your way to the top! Watching over the wild moves of the untamed mortals of love this season is MTV’s very own – VJ Nikhil Chinappa who controls all the cards.
Just when you thought Season 4 broke all the barriers, Season 5 will blow your mind as the battle gets tougher & the love gets wild, edgy and raw! Watch out for the shocking twists and turns on the show as each week someone gets dumped and leaves the jungle of love.