Ganguly will be a part of the company’s marketing, strategic and social initiatives on 360 degree media plan
BestMediaInfo Bureau | Delhi | March 15, 2012
Apollo Munich Health Insurance, a leading health insurance company, has announced its association with Sourav Ganguly, the former Indian cricket team captain, as the company’s brand ambassador.
On the heels of the successful launch of Optima Restore, the unbelievable health plan Apollo Munich is surging ahead by associating with Sourav Ganguly, a highly acclaimed cricketer known for his leadership skills and his passion towards life. Ganguly will be a part of the company’s marketing, strategic and social initiatives on 360 degree media plan.
Speaking about the association with Sourav Ganguly, Antony Jacob, CEO, Apollo Munich Health Insurance, said, “Sourav epitomizes key qualities as a human being that we hold dear at Apollo Munich. He is a leader in his field, has displayed courage even during trying times, is a great motivator of people, is constantly improving and reinventing himself, and is known for clarity and transparency in everything he says and does. These are qualities that we believe he shares with us, and hence this was a perfect fit."
He further added that “Over the past few years, awareness of health insurance and its importance and requirement has increased as more and more people are suffering from lifestyle related ailments. Health insurance has, on a positive note for us, begun to appear high on people’s financial priority lists. We are delighted to associate with Sourav Ganguly who is a role model for the young and old alike, with his innate ability to emotionally connect to people of all ages across the country. We will work closely with Sourav to reach out to more and more people in order to increase health insurance awareness in India.”
Speaking about his relationship with Apollo Munich, Sourav Ganguly, said, “I personally believe that every person in this country needs to have accessibility to quality healthcare and health insurance is best placed to make that happen. I feel a sense of pride to be associated with the concept of health insurance and more so to be with Apollo Munich, who is known for their best in class health insurance products and services.”
Apollo Munich’s next generation product ‘Optima RESTORE’ has seen arguably the fastest launch of any retail health insurance plan in the country, with nearly 25 Cr in sales in the first 50 days alone.