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IAA sets up India’s first Leadership Awards

These unique awards will recognise outstanding professionals across marketing, advertising and media disciplines; I&B Minister Manish Tewari will be Chief Guest at the ceremony in February 2013

BestMediaInfo Bureau | Delhi | December 17, 2012

The International Advertising Association’s (IAA) India chapter today announced the establishment of the IAA Leadership Awards to honour individuals in the fields of Marketing, Advertising and Media who have made enormous professional contributions and delivered business success to their companies. The awards will be given annually and the first grand on-ground function has been scheduled for February 2013 in Mumbai.

Manish Tewari, Union Minister of State of Information and Broadcasting, has kindly consented to be the Chief Guest. It is expected that over 500 senior marketing, advertising and media professionals from all over the country will attend the awards function.

The IAA Leadership Awards celebrates the individual’s innovative thinking and performance excellence that lead to outstanding success of the product/brand. The awards also indirectly seek to acknowledge the fact that the disciplines of marketing, advertising and media have to come together for a brand’s success, by having all three functional disciplines honoured simultaneously.

Srinivasan Swamy, President of IAA – India Chapter, said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. These annual awards over time will be seen as the most coveted recognition an industry practitioner will receive for all his hard work and leadership qualities that brought about success to the product/brand.”  

To ensure that the recipients’ of the awards are determined in a fair and just manner and to ensure the process is seen as transparent, IAA has appointed marketing research company, AC Nielsen, to execute the nomination and voting process. Further, Ernst & Young has been appointed to conduct audit and validate the entire process.

The winners will be decided in a two-stage selection process; the first stage will include nominations and shortlisting by seasoned marketing, media and advertising professionals; and the second stage will be the final selection of winners by a voting process by senior industry peers.

The International Advertising Association is the world's only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. The IAA comprises corporate members, organisational members, educational affiliates, as well as 56 chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is 74 years old and is headquartered in New York. Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as its members. Recently, they also admitted young professionals in a new class of membership to attract young people to join this industry body.

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