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10-week TAM data: Star Plus leads GEC genre; Colors is No. 2

Star Plus led in 5 weeks while Colors was at the top in 3 weeks and Sony in 2 weeks. On Digital platform, Sony is No.2 and Colors is holding No.1 position from last 4 weeks

BestMediaInfo Bureau | Delhi | December 24, 2012

As TAM Media Research has released the data for 10 weeks together, it would be significant to take a look at the data for entire period. Looking at the data for GECs for 10 weeks, BestMediaInfo.com has positioned the channels according to their average GRPs for the entire period.

According to data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus leads the Hindi entertainment genre with an average GRPs of 250.4 starting Week 41 (October 7, 2012, Sunday) and ending Week 50 (December 15, 2012). In 10 weeks, Star Plus retained No.1 position for 5 weeks. During this period, the channel touched the highest GRPs at 285 in Week 45 while it recorded lowest GRPs of 230 in Week 46 and 47.

Colors retained No.2 position according to the average GRPs of 231.9 where it is holding the top position from last two weeks. It was also No.1 in Week 47 when it touched the peak ratings of 267 GRPs during this period. Colors touched the minimum GRPs of 210 in Week 46 when it was No. 3.

According to the average ratings of 10 weeks, Sony Entertainment Television was No.3 with 215 GRPs. The channel also topped the chart twice in Week 46 with 249 GRPs and in Week 43 with 255 GRPs. It had recorded its lowest ratings of 200 GRPs in Week 42.

Zee TV stood at No.4 with average ratings of 192.7 GRPs. The channel recorded its highest GRPs in Week 49 at 218 GRPs and lowest GRPs in Week 46 at 182 GRPs.

SAB TV fared at No.5 according to the average ratings of 10 weeks. The channel managed to garner an average of 142.6 GRPs with 152 GRPs as highest in Week 45 and 132 GRPs as lowest in Week 43.

During TAM blackout for 10 weeks, Life OK remained at No.6 with an average GRPs of 130.7. The channel also held No.5 position in Week 43 and 44.

Sahara One fared at last with 24.3 average GRPs. The channel could not manage to touch 30 GRPs in the entire period of 10 weeks.

TAM data for Hindi GECs, HSM, CS 4+, wk 41-50:
Star Plus Colors Sony Zee TV SAB TV Life OK Sahara One
Wk 50

231

239

201

191

140

130

23

Wk 49

225

235

190

218

151

118

20

Wk 48

258

244

212

187

151

128

23

Wk 47

230

267

199

185

145

132

23

Wk 46

230

210

249

182

139

136

24

Wk 45

285

225

212

186

152

135

26

Wk 44

269

216

219

192

140

142

26

Wk 43

240

215

255

183

132

133

24

Wk 42

260

219

200

195

137

121

27

Wk 41

276

249

213

208

139

132

27

Average

250.4

231.9

215

192.7

142.6

130.7

24.3

However, the Digital platform presents a different picture where Star Plus remains No.1 channel with an average of 234.2 GRPs but Sony has held No.2 position with 226.8 GRPs closely followed by Colors with 222.1 GRPs.

Post the digitisation in 3 metros, Colors has emerged as No.1 channel in last four weeks on digital platform.

Zee TV was at No.4 for the entire 10 weeks on digital platform with an average of 167.4 GRPs. At No.5, SAB recorded an average of 132.9 GRPs while Life OK was at No.6 with 111.3 GRPs. Sahara One had recorded 21.1 GRPs on digital platforms.

TAM data for Hindi GECs on Digital platform in HSM, Digital 4+, wk 41-50:

Star Plus Sony Colors Zee TV SAB TV Life OK Sahara One
Wk 50

213

213

230

162

125

113

18

Wk 49

204

203

236

189

138

113

18

Wk 48

233

223

246

160

136

120

19

Wk 47

214

220

269

153

135

122

21

Wk 46

205

255

201

155

121

117

20

Wk 45

253

219

217

152

139

109

22

Wk 44

247

232

204

153

125

110

20

Wk 43

240

276

200

178

135

110

24

Wk 42

261

206

194

177

138

95

24

Wk 41

272

221

224

195

137

104

25

Average

234.2

226.8

222.1

167.4

132.9

111.3

21.1

 

Also read: TAM releases data for 10 weeks; Hindi GECs witness close fight

Info@BestMediaInfo.com
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