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Water Brand Consulting bags artifact brand ‘The Artist’

The agency has bagged new businesses worth Rs 10 crore in three months

BestMediaInfo Bureau | Mumbai | November 21, 2012

Water Brand Consulting has announced the acquisition of a new business, ‘The Artist’, an artifact brand. Having won the business in a multi-agency pitch, the agency will handle the entire gambit of creative duties, media and digital for the brand.

The Artist is an artifact brand in India that has been creating unique and original sculptures for over 10 years now and has to its credit more than 1,000 original designs so far. It has something for every taste and pocket with creations ranging from Rs 10,000 to Rs 7 lakh.

Vandana Sethi

Vandana Sethi, Director, Water Brand Consulting, said, “Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand. In the new mix of business we are handling out of Water, this one puts us in the middle of an important market segment. We are excited to be associated with The Artist and look forward to work closely with the team.”

Karuna Samtani, CEO, The Artist, said, “We have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After a series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves.”

In the last three months, Water Brand Consulting has been on a roll in business acquisitions. In addition to ‘The Artist’, it has bagged businesses worth over Rs 10 crore including the likes of Update Advertising, the No. 1 cable advertising solution provider, and Foam Home, the new age mattress brand. Its clientele consists of some leading companies including Future Generali, Aegon Religare, Marshalls Wallpapers, Tata AIG and Bliss GVS Pharma among others.

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