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Realm Media appoints ex-Cheil hand Ankur Bose as President

He will spearhead Realm Media’s transition to a full service media, communication and entertainment content company

BestMediaInfo Bureau | Delhi | November 5, 2012

Ankur Bose

Realm Media is moving towards becoming a full service agency by 2013. To accelerate this change, Realm has taken on board Ankur Bose, who will spearhead Realm Media’s transition to a full service media, communication and entertainment content company. Bose’s last stint was at Cheil Worldwide as Vice-President, Southwest Asia, where he was responsible for activation, retail, OOH media, digital, advertising for non-Samsung accounts and new business acquisitions.

He will also bring to use years of experience of mentoring and working with large teams to help Realm in setting up and training the existing team to deliver on his core expertise areas of consumer activation, shopper marketing, events and promotions, rural marketing, etc.

Yuvraj Agarwal

Yuvraj Agarwal, Founder & Group CEO, Indraksh Media, the holding company of Realm Media, said, “We believe in chasing excellence, not success. Ankur brings with him the same ideology and mindset. We are certain that with his varied skill-set and experience of leading large agency operations, our goals will be met sooner. In a little over two years, Indraksh has floated four operational entities. Realm Media, a 360 degree media agency, Realm Retail, a retail brand identity design and execution company, Realm Digital, an end-to-end digital media solutions company, and EMM India, a JV with UK-based EMM International to offer media management/media audit to blue chip clients nationally.”

Bose has over 15 years of experience. In 1997, dropping out of college, he began designing exhibitions and writing copy at JWT (then HTA). He was first recognised for designing the India Pavilion at World Expo 2000, Hanover, Germany. With time, his business acumen took over and he joined Lowe Lintas to run its events and promotions division in Delhi. Recognising his potential to grow businesses, the management moved him to Kolkata Branch Manager of Linterland to explore the potential of rural markets. What was slated to be a humble beginning for the rural marketing practice became a large revenue branch in two years. He spent a little over 4 years at Lowe Lintas.

In 2006, Bose joined Ogilvy to head the rural marketing service business in Delhi. He was recognised consistently during the five years he spent there and was made Vice-President in 2008. He held many positions across verticals at Ogilvy. Amongst them as Country In-charge of Operations across 12 state offices, six full service offices and a 285-member team for three divisions of OgilvyAction – Retail, Live and Outreach.

Bose said, “Realm’s progressive thinking, aggressive approach and Yuvraj’s clarity of vision towards creating a media conglomerate is what convinced me to be part of this group. I will focus in growing Realm Media as a 360 degree media agency and with time convert it into a full service advertising agency.”

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