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Draftfcb+Ulka’s Comstrat 2012 case study final on December 22

The youth-oriented brand case study this year – Burn – has been provided by Coca-Cola India

BestMediaInfo Bureau | Delhi | November 5, 2012


Draftfcb+Ulka’s Comstrat, which is in its seventeenth year, is the first ever case study competition in the area of marketing communication, organised in association with KJ Somaiya Institute of Management. The youth-oriented brand case study this year – Burnhas been provided by Coca-Cola India.

Comstrat, Communication Strategy, in short, is a reflection of the strong tradition of strategy based advertising that has been practised by Draftfcb+Ulka over its 50-year life span. The uniqueness of Comstrat lies in the fact it is the only competition conducted in the area of advertising and communication strategy based on real life marketing situations on a live brand.

Comstrat offers an excellent opportunity for students to work on a live case and build an interface with senior advertisers, marketers and academia. And over the years many management institutes and renowned companies across various industries have extended their enthusiastic participation and helped Comstrat become one of the most successful and popular case study competitions.

The past years have seen keen participation from management institutes across the country, and enthusiastic support from the industry. Some of the past case studies have been  Hutchison Max (1997), Tata Indica (1998), Cadbury Bournvita (2000), Marico Parachute (2001), Philips (2003), Indian Oil Corporation (2004), Colgate Cibaca (2006), Hero Honda Pleasure (2007), Tata Sky (2008), Titan Octave (2009), Nokia C3 (2010) and Bru World Café (2011).

Past winners include IIM Calcutta, MICA, Bajaj, NMIMS, KJ Somiaya, IIT Bombay, to name some. This year the final will be held on December 22, at KJ Somiaya’s Management Centre Auditorium. There are six finalists.

Kinjal Medh, COO, Cogito Consulting, and a long-time jury member of Comstrat, said, “The first ever case study competition in the area of communication strategy, Draftfcb Ulka Comstrat has been a huge success with increasing participation and stronger competition every year from India’s leading B-schools. Students relish the opportunity to spar with real life communication challenges and the industry benefits from inspiring out-of-the-box solutions from fresh young minds.”

The case study can be accessed at

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