Discovery Kids – a perfect blend of entertainment and learning

The channel is available 24 hours in Hindi, English and Tamil across analogue and DTH Platforms

November 12, 2012:

Discovery Networks Asia-Pacific has refreshed the kids' television genre with the launch of its new and distinct offering for the 370 million children in India–DISCOVERY KIDS. The eighth channel in the Discovery India portfolio promises to deliver a fun, enrichingand transformative experiencefor kids in the age group of 4-11 years.

Missioned to ignite kids' imagination, the channel covers a variety of programming ranging from iconic global contentto multiple India-themed series. Committed to offer a comprehensive viewing experience and cater to diverse demands of Indian kids, the programming formats include highest-quality animation and engaging live action series under multiple genres such as adventure, mythology, nature, history and science.

Rajiv Bakshi, Vice President – Marketing, South Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids offers Indian children an entertaining way to satisfy their natural curiosity. It promises to ignite their imagination through stimulating programmingin a range of genres. The channel has ushered a new wave in kids' entertainment in India – one which has them engaged and their parents satisfied.”

Targeting appointment viewing, the channelhas distinct morning, afternoon and evening schedules keeping in view the relevant viewer segments ranging from pre-schoolers to tweens. A reflection of the vacuum for programming that blends entertainment and learning, DISCOVERY KIDS has gained availability across India on both analogue and DTH platformsincluding Tata Sky, Dish TV, Videocon D2H and Airtel Digital TV.

The core values of DISCOVERY KIDS include playful (by stimulating learning and imagination in a fun and innovative way), smart (by giving creative surprises for enquiring minds), transformative (by providing an immersive world that sparks wonder and curiosity) and learning (by creating a trusting and engaging environment).

Discovery Kids programming slate features fun, enriching and entertaining programmessuch as KIM, Rudyard Kipling's famous hero. ADIBOO ADVENTURE unveils all the puzzling questions that can bother a kid's mind. PAPYRUS, a story of a courageous boy and his magic word that defends the ancient Kingdom of Egypt.Bindi will take us to every corner of the globe to meet her wonderful world of wildlife in BINDI THE JUNGLE GIRL. With Sally's intelligence and detective skills, no mystery or case is too hard to solve, with a dash of Bollywood flair in SALLY BOLLYWOOD. THELEGEND OF ENYO takes kids on a spectacular journey of fantasy, fun and wild adventure. Gali Cricket takes on a whole new exciting and colourful avatar in the unique animation series HOWZZATTT. DEX HAMILTONis a world-famous alien entomologist and wildlife adventurerquelling some of the grossest and intriguing creatures of the universe. WILD KRATTS is an animated series that explores the coolest creatures from the oceans to the trees.

PR@BestMediaInfo.com  

Info@BestMediaInfo.com