Bates wins apparel brand Integriti's creative mandate
Integriti's communication has always displayed the aspirations of teeny boppers and adult youth
BestMediaInfo Bureau | Delhi | November 6, 2012
Bates India has won the creative duties of Integriti, an apparel brand from Kewal Kiran Clothing.
With a strong presence in men's casual wear with seasonal flavours in jeans, shirts, fashion trousers, T-shirts, formal wear, Integriti was launched in 2002. In 2009, it extended the range by introducing western casual wear and fashion accessories for women - Integriti Galz.
Commenting on the win, Sanjay Thapar, Group CEO, Bates India, said, “Our desire to build a great brand brought us together. We are excited and are looking forward to a long-term association to take the brand to greater heights.”
Integriti's communication has always displayed the aspirations of teeny boppers and adult youth. The visuals display the brand promise to add, not just a look, but stand out catchlines such as 'what's your unlook' and now 'be-u-r-self'.
Integriti apparel has also found markets in the Middle East and Sri Lanka.
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