What's-On-India acquires Middle East company

Sets up What's-On-Arabia in Dubai and Jordan to build EPGs and TV Search for the Middle East

BestMediaInfo Bureau | Delhi | October 3, 2012

What's-On-India, India's premier TV search and EPG company has expanded its operations into the Middle East under the name – 'What's-On-Arabia'. The Middle East TV industry has seen a firm and rapid movement into Digitalization, paving the way for increase in channels and content as well as proliferation of digital TV technologies. “These factors are ideal catalysts for a very specialist TV Search offering that What's-On-India can bring in given its expertise in this arena”, says Ajit Joshi, CFO, What's-On-India.

What's-On-India has now set up a What's-On-Arabia office in Amman, Jordan through a target acquisitionof a local EPG company and is in the process of setting another in Dubai, UAE.With four large Middle East contractsspanning across nine countries already under their belt, What's-On-Arabia has started with a bang!

Spearheading the effort Ajit Joshi, the group's CFO commented “We are proud to announce the setting up of our Middle Eastern arm - What's-On-Arabia in Jordan.We have appointed Ms HibaDajani as our Country Manager and she is aided by a very able, committed and growing team that promises to dramatically alter and enhance the TV Search and EPG experience for millions of viewers in that region.”

Through this expansion What's-On-India now offers EPGs for India, Sri Lanka and the Middle East for more than a thousand TV channels making it one of the largest TV Search companies in this part of the world. The localization of that TV Search is also undergoing a fascinating expansion with a multi-lingual offering of English as the base language but translated EPGs for Hindi, Arabic, Tamil, Telugu and Marathi!

What's-On-India Media Private Limited, founded by Atul Phadnis and owned by Intel, Sequoia Capital and Nexus VP, is Asia's Premier TV Search and EPG Company. The company's Technology vertical powers EPG Metadata content from 1000+ TV channels into more than 45 million Set-Top-Boxes and devices across Cable, Direct-To-Home, IPTV, MobileTV, Smart-TVs and Tablets.

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