Ten Indian entries shortlisted at 2012 Digital Asia Festival
Interactive Avenues leads with 3 nominations. Grey Digital and Jack In The Box Worldwide secure 2 nominations each
BestMediaInfo Bureau | Delhi | October 25, 2012
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The 2012 Digital Asia Festival, incorporating the Digital Media Awards, has announced the shortlist ahead of this year's Festival, set to take place in Beijing in just under two weeks' time.
Over 600 entries were received into the awards, of which 105 pieces of work from 12 countries have been shortlisted by the jury. China has had the greatest number of entries shortlisted with 31, followed by Australia and Singapore both with 13. India is at No. 4 with 10 nominations.
| Campaign title |
Agency name |
Advertiser |
| Ego Search |
MEC |
Reliance Communications |
| Type like crazy for the Jetta |
Grey Digital |
Volkswagen |
| Did your designation just change? |
Interactive Avenues |
American Express |
| Anything4Jetta - Zero to trending in 20 min. |
Grey Digital |
Volkswagen |
| Why this Kolaveri Di |
Jack In The Box Worldwide & Sony Music Digital Marketing Team |
Sony Music Entertainment India |
| Tata DOCOMO Twittcom - The World's first Twitter commerce |
Interface Business Solutions (I) |
Tata DOCOMO |
| Gunning for Gold on LinkedIn |
Interactive Avenues |
American Express |
| Why this Kolaveri Di |
Jack In The Box Worldwide & Sony Music Digital Marketing Team |
Sony Music Entertainment India |
| Nano Drive With MTV |
MTV India |
Tata Nano |
| Gunning for Gold on LinkedIn |
Interactive Avenues |
American Express |
12 jury members, led by jury president Matias Palm-Jensen, European Chief Innovation Officer, McCann Erickson, will now head for the final stage of judging at the Grand Millennium Hotel in Beijing to decide on and award the best of digital in the Asia Pacific region.
Myriam Coupard, Festival Director of the Digital Asia Festival comments, “You can't escape the fact that the digital market is not only huge at the moment but has the world watching it for innovations and developments within the field. We're excited to see which entries the jury will decide are deserving of a Digital Media Award and ultimately lead the way across the APAC digital landscape.”
The Digital Asia Festival takes place across 7-8 November at the Grand Millennium Beijing, China. The awards, which will draw to a close the two-day Festival on 8 November, will be a celebration of the regions achievements as the winners are revealed for the first time.
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