Focus takes Finolex Cables into digital space

The agency has been serving this account for close to seven years with creatives, strategy and media planning services

BestMediaInfo Bureau | Delhi | October 15, 2012

Focus, one of India's fast-growing integrated communication agencies, has extended its digital offerings for its client, Finolex Cables. Focus has been serving this account for close to seven years with creatives, strategy and media planning services. It has been instrumental in carrying out TTL (through the line) communication support for Finolex to become a household name.

Harsh Wardhan Dave, Vice-President, Trinetra Focus Communication (digital arm of Focus), commented, “We are glad to be extending our digital offerings for Finolex Cables. Having realised that electrical cable as a category is a difficult one to communicate, our team has put in great efforts towards effective messaging and strategy to create a strong base for a non-core brand like this. A research insight on the target audience affirmed our belief that it was the right time for Finolex to get into the digital marketing space. Through this mandate, we wish to bridge the gap and build sustainable engagements with the core audience.”

Today, Finolex Cables is a Rs 2,500-crore company. Over the years, Focus has delivered numerous TVCs, print ads and a large support of in-store activities which has helped the brand to stay at the top of its business. This is the first time that Finolex is venturing into the digital media space. The key mandate for its agency would be to concentrate on building the brand awareness along with regular engagement with the target communities.

Established in 1997, Focus today has emerged as an integrated brand communications agency. Focus develops integrated strategies aimed at providing business solutions to its clients. Together with Focus Media 360 degrees (Media), Trinetra Focus Communications (Digital), and Focus Circle (Creative & Advertising), it is an integrated media agency that believes in building brands holistically from inside out. It has more than 200 professionals spread across four metros, one unit in the GCC and clients across verticals.

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