Dabur relaunches 'Thirty Plus' in a 'Youngeen' avatar

Signs Malaika Arora Khan as brand ambassador who will feature in the new communication 'Ho Jaa Youngeela Re!'

BestMediaInfo Bureau | Delhi | October 10, 2012

India's first-ever rejuvenator brand 'Thirty Plus' is making a comeback with its new owner, Dabur India. The relaunch has been announced in a powerful 'youngeen' avatar as also with a brand new formulation keeping the energy needs of today's times in mind.

It may be recalled that Dabur had acquired '30-Plus', one of the oldest and strongest health care energizer brands in the country, from Mumbai-based Ajanta Pharma in May 2011.

Dabur has also roped in Bollywood celebrity Malaika Arora Khan as the new brand ambassador for Thirty Plus. The new formulation is a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-plus males to make them feel young again.

Dabur India Category Head - OTC business, Anil V Kaushal, said, “Thirty Plus has been a trusted health revitalizer brand which Dabur acquired sometime ago. Leveraging Dabur's expertise in natural and Ayurvedic healthcare, we have reenergized the product making it more relevant for today's 30-plus male, with powerful ingredients like Gold, Musli and Shilajit. Given the hectic lifestyles, the needs of the growing 30-plus males in India are vastly different. External factors like work load, stress, deadlines, etc., lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings. There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour, and feel 'Youngeela' again.”

Dabur Thirty Plus brand is being launched with a new communication – 'Ho Jaa Youngeela Re!' The campaign featuring Malaika will go on air shortly. The high energy commercial is an interesting concept of a middle-aged male protagonist's fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands - and displays his heroism with youthful energy to impress Malaika in true filmy style.

Info@BestMediaInfo.com

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