Chitralekha Group's Watch World Awards hosts the best in horology

Making the event bigger, better and more glamorous than previous iterations, the 3^rd edition brought bigger watch brands 

BestMediaInfo Bureau | Delhi | October 15, 2012

Watch World, the horology publication from the Chitralekha Group, hosted the third edition of Watch World Awards in Gurgaon on Friday. The marquee event of horology brought together niche watch brands and watchmakers. Moderated by Chitralekha's President & Publisher, Mitrajit Bhattacharya, the jury comprised Master Watchmaker with five decades of experience in watchmaking, Antoine Simonin; leading image consultant Chhaya Momaya; noted designer Priyadarshini Rao; cricket commentator Ravi Shastri and established marketing consultants from Market Gate Shripad Nadkarni and Sharda Agarwal. The event awarded leading watches across eleven categories in the Product Awards section and five categories in the Marketing & Merchandising Awards category.

The event saw attendance from eclectic timekeeping brands like Cartier, Harry Winston, Zenith, Hublot, Bulgari, TAG Heuer, Dior, Greubel & Forsey, Breitling, Corum, Parmigiani, Romain Jerome, Seiko, Citizen, Titan, Timex, HYT, Rotary, and many others. The competition amongst the brands was stiff with Harry Winston coming out winners and bagging the 'Watch of the Year' commendation.

Bhattacharya said, “The success of this third edition of Watch World Awards reiterates the success of the franchise and creates a pertinent connect within the horology industry. By bringing together marquee brands, our endeavour is to create a common platform to laud the technical innovativeness and bespoke workmanship that these masters create. This opportunity is also a time to celebrate the greatest leveller of life – Time – and honour its significance in our lives.”

The winners in the Product category were Greubel Forsey GMT which won the award for 'Complicated Watch of the Year'. Hublot Oceanographic 4000  won the 'Sports Watch of the Year' award, Romain Jerome Steampunk Red Chronograph was adjudged the 'Watch with Best Design', Harry Winston Opus 12 and HYT H1 both won the 'Best Concept Watch of the Year' award and Cartier Pocket Watch Grande Complication Skeleton was adjudged the 'Best Limited Edition Watch of the Year'.

Gurinder Sahni, CEO, Jot Implex, said, “Watch World Awards is a very special platform as far as the Indian market is concerned. We thank the Watch World team's initiative year on year, and on behalf of our team back in Geneva at Romain Jerome, we are proud to win the prestigious Design category this year.”

The jury also presented the 'Jewellery Watch of the Year' award to Bulgari Serpenti and the 'Fashion Watch of the Year' award to Harry Winston Ladies Midnight Moon Phase. While 'The Watch with Most Innovative Material' was awarded to Hublot Big Bang Ferrari Magic Gold, the 'Watch with Highest Utility' award was presented to SEIKO Astron GPS, the 'Watch with Artistic Excellence' award to Cartier Promenade d'une Panthere and Tag Heuer Formula 1 Lady Steel & Ceramic Diamond Dial bagged the 'Value for Money Watch of the Year' award.

Jury member Antoine Simonin commented, “I am honoured to be a part of the jury this year as well. There has been a greater increase in the brands and quality of nominations this year which augurs well for the horology eco-sphere. Seeing the response of global brands in this third year, I am happy to watch the Watch World Awards making a mark for itself in a very short span. I wish that these awards go strength to strength and create an unforgettable franchise for itself.”

While the Product category saw stiff competition, the Marketing category saw Timex Helix bagging the 'Best Marketing Campaign in Print' award with Titan HTSE picking up the award for 'Best Marketing Campaign on Television'. 'Best In-Store Merchandise' was won by Hublot; Breitling Rue de la Paix, Paris picked the 'Best Boutique' award; and Parmigiani Château-d'Oex International Balloon Festival 2012 was adjudicated as the 'Best Organised Event'.

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