With the digitisation deadline approaching, the campaign is aimed at enabling consumers to make an informed choice of their packages
Â BestMediaInfo Bureau | Delhi | October 15, 2012
As the D-day for digitisation approaches, Reliance Broadcast Network (RBNL), which has already created enormous awareness with its âChoose Your Box Wiselyâ and âSwitch Toâ campaign, is giving the campaign further momentum with the next stage titled âChoose Your Pack Wiselyâ. The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment on television.
The new campaign, which has a budget of over Rs 1 crore, will also include intensive marketing activation with the help of RBNLâS marketing strength and expertise. The campaign will be promoted across the platforms of television, radio, digital and outdoor, for wider visibility.
âChoose Your Pack Wiselyâ highlights key entertainment options available by providing key information which enables consumers to make a well-informed decision when choosing their packages. The first phase of this campaign will be led across the four metro cities of Delhi, Mumbai, Bangalore and Kolkata through key shows on the Big CBS Network, namely, Americaâs Got Talent, The X Factor and American Idol being simulcast on Big CBS Prime, Big CBS Love and Big CBS Spark.
Anand Chakravarthy, Business Head, Big CBS Networks, said, âDigitisation is a fundamental step for the growth of the broadcast sector in India. With the technologies available to improve competency of broadcasting across the value chain, it is imperative that consumers are informed about the wide array of options available and select the accurate package that will provide for their entertainment needs. With this campaign we aim to help consumers to make a wise and informed decision which will enable them to choose their pack wisely and watch their favourite Big CBS channels.â
To ensure the best possible reach, RBNL will bring on board all its television channels â Big CBS Prime, Love, Spark, Big MAGIC, Big CBS Spark Punjabi and Bloomberg TV India, its radio network 92.7 Big FM, as well as the out of home and on-ground vertical Big Street.Â With a strategically crafted campaign and an extensive media layout, the campaign promises to create optimal impact.