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After ‘Switch To’, RBNL launches ‘Choose Your Pack Wisely’ campaign

With the digitisation deadline approaching, the campaign is aimed at enabling consumers to make an informed choice of their packages

 BestMediaInfo Bureau | Delhi | October 15, 2012

As the D-day for digitisation approaches, Reliance Broadcast Network (RBNL), which has already created enormous awareness with its ‘Choose Your Box Wisely’ and ‘Switch To’ campaign, is giving the campaign further momentum with the next stage titled ‘Choose Your Pack Wisely’. The campaign is intended to create awareness amongst consumers to enable them to choose their television packs wisely in order to receive the best available in entertainment on television.

The new campaign, which has a budget of over Rs 1 crore, will also include intensive marketing activation with the help of RBNL’S marketing strength and expertise. The campaign will be promoted across the platforms of television, radio, digital and outdoor, for wider visibility.

‘Choose Your Pack Wisely’ highlights key entertainment options available by providing key information which enables consumers to make a well-informed decision when choosing their packages. The first phase of this campaign will be led across the four metro cities of Delhi, Mumbai, Bangalore and Kolkata through key shows on the Big CBS Network, namely, America’s Got Talent, The X Factor and American Idol being simulcast on Big CBS Prime, Big CBS Love and Big CBS Spark.

Anand Chakravarthy, Business Head, Big CBS Networks, said, “Digitisation is a fundamental step for the growth of the broadcast sector in India. With the technologies available to improve competency of broadcasting across the value chain, it is imperative that consumers are informed about the wide array of options available and select the accurate package that will provide for their entertainment needs. With this campaign we aim to help consumers to make a wise and informed decision which will enable them to choose their pack wisely and watch their favourite Big CBS channels.”

To ensure the best possible reach, RBNL will bring on board all its television channels – Big CBS Prime, Love, Spark, Big MAGIC, Big CBS Spark Punjabi and Bloomberg TV India, its radio network 92.7 Big FM, as well as the out of home and on-ground vertical Big Street. With a strategically crafted campaign and an extensive media layout, the campaign promises to create optimal impact.


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