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Record breaking opening for Kaun Banega Crorepati 2012

The opening episodes aired on 7th and 8th September 2012 recorded 6.1 TVR and 5.3 TVR respectively

Record breaking opening for Kaun Banega Crorepati 2012

The opening episodes aired on 7th and 8th September 2012 recorded 6.1 TVR and 5.3 TVR respectively

September 13, 2012:

The much awaited phenomenon from Sony Entertainment Television (SET), Kaun Banega Crorepati has lived up to expectations, scorching TV screens and shattering competition with a bumper opening. The stupendous ratings of KBC 2012 this week makes it the biggest opening on television this year. The show has broken all previous records and has had the highest opening out of all three seasons on the channel. Powered by its campaign ‘Sirf Gyan Hi Aapko Aapka Haq Dilaata Hai’ and the charisma of Amitabh Bachchan, KBC has emerged a clear winner amongst the viewers with 6.1 TVR and 5.3 TVR respectively for the iconic opening episodes aired on 7th and 8th September 2012. According to TAM data, Kaun Banega Crorepati opened at 6.1 TVR, making it the biggest launch on Indian Television this year aggregating higher eyeballs than new and established shows. In key demographic segments like SEC A and B homes, it has delivered 7.7 and 8.3 respectively.

Says Sneha Rajani Sr.EVP & Business Head SET, “KBC 2012 has had a record breaking opening and has seen the highest opening this year across all shows on GEC’s breaking all previous records. We were confident that viewers would really enjoy watching this season of Kaun Banega Crorepati. The numbers more than corroborate this. We are really pleased with the opening week results and there is a lot more to look forward to on the show in the days to come. Overall we are delighted at the performance of all our shows and over the next 4 to 5 weeks we aim to further consolidate our position.”

Produced by Big Synergy Media Ltd, this season of KBC was launched at the weekend slot from Friday to Sunday at8:30 p.m on September 7, 2012 with the rendition of a powerful narrative on ‘Gyan’ by none other than the one and only Amitabh Bachchan in his classic baritone. KBC was viewed by over ­­­­29 million viewers across the country in the first week of launch.  The show has also shown its wide reach, appealing to audiences across all age groups and geographies.

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