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Intel India launches ‘Ganesh Chaturthi’ campaign

Executes several activation engines, in-store internet melas, radio programming, retail visibility, activations for channel partners

BestMediaInfo Bureau | Delhi | September 11, 2012

Intel India has launched “Ganesh Chaturthi” campaign as a part of its festive celebrations in Maharashtra. This campaign offer consumers the opportunity to win exciting prizes on purchase of Ultrabooks, Notebooks and Desktop PCs powered by 2nd or 3rd generation Intel Core processors at select retail outlets. This offer is valid till 30th September 2012 in six cities - Aurangabad, Kolhapur, Mumbai, Nagpur, Nasik and Pune.

The Ganesh Chatuthi campaign will comprise of several activation engines, in-store internet melas across the six cities, radio programming, retail visibility, programs for Intel® Technology Providers (channel partners) and special offers for consumers.

Announcing the offer, Sandeep Aurora, Director of Marketing, Intel South Asia said, “Intel wishes the people of Maharashtra a very happy Ganesh Chaturthi. We want to grow our customer base with superior computing devices, and what better occasion that the festive celebrations for consumers to bring home joy and prosperity through technology!”

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