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GEC Watch: Best ever opening for KBC; Zee zooms to top again

Star Plus misses the No. 1 position by one point; Life OK overtakes SAB again in Week 36 of TAM 2012

BestMediaInfo Bureau | Delhi | September 12, 2012

Backed by both weekday and weekend programming, Zee TV has taken a marginal lead of one point over Star Plus to claim pole position again in Week 36 of TAM 2012. According to data sourced from TAM subscribers for September 2 - September 8 (CS 4+, HSM markets), Sony Entertainment Television added maximum GRPs on the back of KBC 2012. The game show opened at its best ratings of 6.1 TVR on September 7 while it recorded 5.3 TVR on September 8. (MEC had predicted an average of 5.4 TVR for the opening weekend for the TG 15+ years, SEC ABC, All India.)

Last year, KBC had opened at 5.2 TVR and averaged at 4.5 TVR in the opening week. It may be kept in mind that KBC is a weekend affair starting this year. In previous years, the show used to air Monday to Thursday.

Another highlight of the week was Life OK overtaking SAB TV once again.

Riding on all-round performances by both fiction and non-fiction shows, Zee TV has topped the chart. The channel took a marginal lead of one point over Star Plus to climb two positions to No. 1. Zee TV fetched 251 GRPs this week (last week 227).

Star Plus recorded 250 GRPs this week (last week 264).

KBC has pushed Sony Entertainment Television one position up at No. 3 this week. The channel has recorded 244 GRPs this week (last week 210).

Colors has seen a loss of 16 GRPs during the week recording 229 GRPs (last week 245).

Life OK has taken a lead over SAB TV again. The channel has recorded 141 GRPs (last week 132).

At No.6, SAB TV has recorded 136 GRPs this week (last week 132).

Sahara One is stable at 36 GRPs.

Info@BestMediaInfo.com

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