DeOleo ropes in Vizeum to handle media duties

The Spanish food giant owns the well-known Figaro and Carbonell brands

BestMediaInfo Bureau | Delhi | September 14, 2012

Vizeum India has been appointed media AOR for DeOleo, a global food company headquartered in Madrid, with a leadership position in the segments it operates. Its edible oil brand Carbonell is the strongest selling olive oil brand in the world. In table olives too, DeOleo is a major player with its Carbonell brand. Indians exposed to olive oils do not need any introduction to their brand Figaro which has been a leader and well known over decades.

Vizeum has been tasked to ensure that relevant consumers are exposed to the communication in an impactful manner.

Jeroen Floris, Marketing Director – Emerging Consumer Markets, DeOleo, said, “We have a relationship with Vizeum in some of the world markets. Vizeum India has its own established credentials as well for us to entrust them with our marketing resources. We look forward to working with Vizeum to take our existing brands to greater heights as well as launch newer ones as appropriate.”

S Yesudas, Managing Director – Indian Subcontinent, Vizeum, said, “We are delighted with the news of DeOleo expanding the relationship horizons with Vizeum. I take this opportunity to welcome DeOleo into the Vizeum family. This business will be handled out of our Mumbai office.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com