DDB Mudra wins creative duties of Carrier Midea India

Mandate to launch Midea brand in India; Carrier Midea India is a JV between Carrier Corporation  and GD Midea Holding

BestMediaInfo Bureau | Delhi | September 12, 2012

Carrier Midea India Pvt. Ltd. has appointed DDB Mudra Delhi as its creative agency for the Midea Brand. DDB Mudra Group was entrusted with the account after a multi-agency pitch. The agency's main focus will be on strategic planning and creative execution for both ATL and BTL requirements of the Midea brand. Led by Vandana Das, President, DDB Mudra Group, the account will be managed out of Delhi.

Carrier Midea India is a new entrant in the Indian home appliances market and has aggressive marketing plans. The business was awarded to DDB Mudra Group based on its strong strategic recommendation and sharp point of view on positioning the brand Midea in the competitive Indian consumer durables market.

Confirming the agency appointment, Sanjay Mahajan, Vice President – Sales & Marketing, Carrier Midea India said, “We are delighted to partner with DDB Mudra. They have a proven track record of creating brands, remarkable campaigns and fresh ideas. The team is proactive, extremely passionate and provides a good balance of thinking and doing. Also, we are poised for growth with major expansion plans and are confident that our partner agency will play a critical role in achieving our marketing goals. We look forward to work with them.”

Vandana Das, President DDB Mudra Group, said, “Wins are always delighting, but this specific one, we are even more delighted as we would be partnering with Carrier Midea India for a full fledged launch of the Midea brand in the country. We would be adopting an integrated approach to launch it across all consumer touch points, in the months ahead.”

Carrier Midea India Private Limited is a Joint Venture between Carrier Corporation  and GD Midea Holding Co. Ltd.You +1'd this publicly. Undo

 Carrier is the world's leader in high technology heating, air-conditioning and refrigeration (HVACR) solutions with net sales of $17Billion in 2011 and operations in 170 countries. G.D. Midea is a $22Billion home appliance and airconditioning conglomerate with presence in more than 190 countries.

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