Aegis Media's Doosra wins creative mandate of Siyaram's Mistair brand

The agency provides a unique combination of creative and media, particularly focusing on non-traditional advertising

BestMediaInfo Bureau | Delhi | September 26, 2012

Doosra Brand Communications, a member of the Aegis Media Group, which provides a unique combination of creative and media, particularly focusing on non-traditional advertising for the first time in India, has recently won the creative mandate of Mistair, the premium fabric brand from the Siyaram Group.

Zahir Mirza, Creative Director, Doosra, said, “I am happy to add Mistair to our roster. We look forward to creating a distinct and unique identity for the brand in the crowded fabrics marketplace through unconventional thinking and non-traditional methods that are Doosra's specialty.”

Doosra came into existence with the purpose of doing non-traditional advertising work. Named after the off-spinner's delivery in cricket that turns the other way from the batsman's expectations, Doosra's approach to work is similar.

Vikas Malhotra, Business Head, Mistair, commented, “We are pleased to have Doosra on board with us for one of our brands, Mistair. The agency was able to come up with the right creative strategy which clearly defined our business objectives and goals. Mistair would focus on fabrics for the young and see a lot of action in the coming years through its strategic partnership with Doosra.”

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