Zee TV tries new media for epic Ramayan

Creates a virtual temple as a part of the digital campaign; plans to create an interactive mobile application for smartphone users

BestMediaInfo Bureau | Delhi | August 22, 2012

In today's age, there is a distinct and ever-growing segment of the population that is increasingly active on social networking websites.  With a view to connecting with them in a language they understand and a space they consider their own, Zee TV has unveiled an innovative, first-of-its kind 'virtual' temple on the Facebook page of its new mythological show, 'Ramayan'. Online users can visit the virtual temple through a unique tab on 

The virtual temple holds the promise of a few moments of daily spiritual solace for netizens. The imagery, the colors and the music used have a calming effect and can easily transport a devotee to a harmonious, divine space.

Packaged beautifully, the temple is a re-creation of the Ram Durbar showcasing Lord Rama, Lakshman and Sita with Lord Hanuman. Springing one delightful surprise after another at the online users, the temple has unique features that let them ring the bell, light a diya, play a choice of aartis, shower flowers and smearhaldi kumkum on the deities, break a coconut and even rotate the aarti ki thali!

In the coming days, Zee TV has plans of creating a mobile application that will make the virtual temple available to smartphone users and let them interact with 'Ramayan' through aartis and chaupaayis.

The launch of the virtual Ram Mandir comes in the wake of the launch of Zee TV's new mythological series 'Ramayan' which went on air on Sunday, August 12 at 11 AM on Zee TV and Doordarshan. A timeless classic based on Tulsidas' Ramcharitmanas, 'Ramayan' shows viewers a way of life … it is rich in the core values, ideals and principles that form the crux of Indian culture and upbringing. Centuries after the original epic was first written, its relevance in contemporary times remains unquestioned. The jet-setting, smartphone-toting denizens of the Twitter age can benefit immensely from applying its learnings to their lives!

Info@BestMediaInfo.com

Info@BestMediaInfo.com