Kellogg's Chocos brings gaming to life through augmented reality

Participating kids starred in a special Kellogg's Chocos game as their own avatars

BestMediaInfo Bureau | Delhi | August 31, 2012

Kellogg's Chocos, the popular kids' breakfast cereal organized a unique augmented reality experience in Mumbai recently, where participating kids starred in a special Kellogg's Chocos game as their own avatars. The evening saw kids thronging to Oberoi Mall, Goregaon to get a hands on feel of being a part of a live virtual game. Leading actress and brand ambassador, Karisma Kapoor led the way by conducting a demo for the kids and wishing them luck for the game.

The mall was abuzz with kids rooting for each other as they joined, Coco the monkey, in a quest to collect Kellogg's Chocos and milk. Parents were cheering for their kids as they whizzed around maneuvering every hurdle that came their way. As part of the augmented reality game, kids faced various obstacles and completed levels to collect just the right amount of Kellogg's Chocos and milk for their bowl. One could see the level of excitement amongst the kids through their ecstatic reactions. The exceptional quality and the technology used for the augmented reality game left the kids spellbound with its life-like feel. As part of the campaign, Kellogg's Chocos has also launched a brand new TV advertisement and a game which will be available online for Java/Android platform phones soon. This will let the kids continue their interaction with the brand within their homes.

According to Vikram Bahl, Marketing Director, Kellogg India, “Today, fantasy and imagination continue to be the centre-piece of a kid's world. Kids today are glued to gaming gadgets and Kellogg's Chocos has brought the game in the TV commercial to life by making it a live, out of home activity for kids. With Kellogg's Chocos, we are always on the lookout to create an adventure and give kids a fun experience. With augmented reality, we are tapping into existing “fun” activities for today's kids and thereby making the brand more relevant and contemporary. The response has been overwhelming”.

Brand ambassador, Karisma Kapoor, said, “It was indeed a fun evening to see so many kids getting to  experience a real life augmented reality game, all thanks to Kellogg's Chocos. I'm proud to be associated with Kellogg's Chocos; the brand has made breakfast, such a fun-filled adventure for kids. The entire augmented reality platform was extremely engaging and interactive”.

Info@BestMediaInfo.com

Info@BestMediaInfo.com