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ESPN STAR Sports & ESPN International announce cricket deal for Latin America

ICC Events and CLT20 will be shown in the region for the first time; deal includes 2015 ICC Cricket World Cup

BestMediaInfo Bureau | Delhi | August 9, 2012

ESPN STAR and ESPN International have entered into a cricket distribution agreement for Latin America to carry top ICC events and the Champions League Twenty20 through 2015. This will be the first time that these events will be presented in the region.

The International Cricket Council (ICC) agreement is a four-year deal from 2012 to 2015 and covers several ICC events, including the global showpiece of the cricket calendar, the 2015 ICC Cricket World Cup in Australia and New Zealand.  Under the agreement, ESPN International will carry the events in English via ESPN Play (WatchESPN in Brazil), ESPN’s broadband network that offers live and on demand sports video across the region.

The upcoming cricket coverage includes the ICC Under 19 Cricket World Cup in Tony Ireland Stadium, Townsville, Australia from August 10-25; the ICC World Twenty 20 in Sri Lanka from September 18-October 7; and the Karbonn Champions League Twenty20 in October.

List of ICC Events 2012-2015

ICC Event Date Venue
ICC Under 19 Cricket World Cup August 2012 Australia
ICC World Twenty20 September / October 2012 Sri Lanka
ICC Women’s World Cup March 2013 India
ICC Champions Trophy June 2013 England
ICC World Twenty20 April 2014 Bangladesh
ICC Under 19 Cricket World Cup February/March 2014 United Arab Emirates
ICC Cricket World Cup February/March 2015 Australia

The Karbonn Champions League Twenty20 agreement is a three-year deal covering 2013-2015. The event brings the best club teams from top cricket playing nations, including the West Indies, Australia, England, New Zealand and South Africa, together in one of the major cricket competitions worldwide.  Organizers have announced that Pakistan and other nations will be added this year. The fourth edition of this marquee tournament will be held in South Africa later this year across four venues – Centurion, Johannesburg, Durban and Cape Town - and will feature a total of 14 teams and 29 matches.

“It is our endeavour to work along with our partners in taking the game of cricket to new markets and new audiences and we are delighted to have succeeded in securing the first ever broadcast partnerships for the ICC events and the Champions League Twenty20 in South America. We are very pleased to be working with ESPN to showcase an exciting calendar of ICC cricket events in this emerging cricket market, and this exciting partnership underscores our commitment to Latin American fans as the sport continues to grow at an immense rate across the globe.” said ESPN STAR Sports’ Anurag Dahiya, Senior Vice President, Corporate Development & Cricket Rights.

David Richardson, ICC Chief Executive said, “The ICC is extremely pleased to have  a committed partner in ESPN STAR Sports, which has helped further extend the reach of this tournament by continually setting new standards in global distribution and coverage of cricket. I’m confident that these broadcast partnerships will grow the popularity of the game in this emerging market and assist in unlocking the undoubted potential to raise the profile of cricket to new audiences.”

Info@BestMediaInfo.com

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