An opportunity for SMEs to take center stage with their logo on the Vodafone McLaren Mercedes cars at theÂ 2ndÂ Indian Grand Prix
BestMediaInfo Bureau | Delhi | July 13, 2012
The countdown for the second Indian Grand Prix has begun! Vodafone India, one of Indiaâs leading telecommunications service providers, today commenced its activation to the second season of the motor racing event in India âÂ Vodafone Drive into the Big League.Â It extends an enviable opportunity to small and medium enterprises (SMEâs) to get their logo placed on the Vodafone McLaren Mercedes carsÂ that will race at the second Indian Grand Prix to be held in Delhi fromÂ October 26-28, 2012.Â Vodafone received an overwhelming response to the first season with close to 80,000 entries which resulted inÂ M/s ABC ConsultantsÂ taking center stage with the race drivers and having its logo on the Vodafone McLaren Mercedes cars during the racing weekend.
Small and Medium Enterprises (SMEs) with aÂ turnover between INR 10 crores and INR 250 crores and an employee base of less than 1000Â are eligible to participate. Shortlisted finalists get to present their cases to an esteemed panel of experts where they will debate on a television reality series for the coveted top spot. Participants can register themselves onÂ www.vodafone.in/bigleague.
SaysÂ Naveen Chopra, Director âVodafone Business Services, Vodafone India,Â âVodafone Drive into the Big League gave an opportunity to small and medium enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars and supported them towards an easier path to growth. We are happy with the success of this initiative as it helped us making significant in-roads into the small and medium business community. Encouraged with the overwhelming response received last year, we are taking this initiative forward in an attempt to give more enterprises an opportunity to showcase how they have used technology to enhance growth.â
Call for Entries
The call for entry started on July 11, 2012Â and will be open till August 20, 2012Â and is open to all SMEs across India. Season 2 of âVodafone Drive into the Big LeagueâÂ will be held at a much larger scale. Over a period of 45 days, the qualifiers will be conducted at 10 prominent SME industry hubs viz.Â Pune, Ahmedabad, Kolkata, Bhubaneswar, Delhi, Lucknow, Chandigarh, Coimbatore, Mangalore and Vishakhapatnam.100 SMEâs who have focused on technology as a key driver for growth will be invited for the contest in each of these venues and this would be telecast on a leading business channel during Sept-October 2012.Â Two winners from each venue will be selected to be the part of grand finale that will be held in Delhi closer to the Indian Grand Prix weekend.
There is a new element of wild card entry added to the contest this year.Â Â The wild card entry will be chosen through a contest run on a social networking platform between August 1, 2012 and September 15, 2012.Â Out of the entries received, 3 enterprising businesses will get an opportunity to make an elevator pitch to Vodafone McLaren Mercedes team on how they have used technology to enhance their business productivity will be selected. One of these three will get a wild card entry into the grand finale.
For the Grand Finale, 20 winners from the qualifying rounds and the wild card winner from the online contest will then debate on a reality show on a leading business channel all through September/October 2012 for the coveted spot.Â In an 8 part reality television series, the final winner will be selected by an expert jury who will evaluate the finalists providing them with real situations that each of their businesses could face and how they would work around those situations. Overall, the show is a must watch for any established or budding entrepreneur to see how 21 different minds analyze business situations and find an easier path to growth.