Star Plus inches closer to 300-mark; Zee TV acquires second spot

IIFA Awards gives jump to Star Plus while Fear Files and fiction shows provide throttle to Zee TV in Week 27 of TAM 2012

BestMediaInfo Bureau | Delhi | July 11, 2012

Backed by the IIFA Awards telecast which generated 4.7 TVR, Star Plus has got the much needed jump to reach closer to the 300-mark. Zee TV's latest show has worked well for the channel and pushed the channel to No. 2 position in Week 27 (July 1 – June 7) of TAM 2012. According to TAM data sourced from TAM subscribers, Colors has slipped to No. 3 followed by Sony at No.  4.

Star Plus has recorded 298 GRPs this week (last week 266) riding on the IIFA Awards telecast which generated 4.7 TVR on Saturday, July 7.

Along with non-fiction shows like DID Little Masters and the recently launched Fear Files, fiction shows have pushed Zee TV to No. 2 this week. The channel recorded 238 GRPs (last week 211).

Colors has slipped to the third position by losing 8 GRPs this week. It has fetched 225 GRPs (last week 233).

Sony Entertainment Television has made a comeback this week by crossing the 200-mark. The channel has recorded 207 GRPs (last week 194).

SAB TV has added 5 points this week, recording 125 GRPs against last week's 120 GRPs.

Life OK has fetched 103 GRPs this week (last week 101).

Sahara One has suffered a heavy loss this week and reached its lowest mark in recent times with 31 GRPs this week (last week 42).

Info@BestMediaInfo.com

Info@BestMediaInfo.com