Doles out cash prizes to listeners who correctly recognise all the three voices of Bollywood stars on the show
BestMediaInfo Bureau | Delhi | July 12, 2012
Radio City 91.1 FM recently came up with the unique ‘Radio City ATM’ contest that created a buzz in Delhi. The innovative contest brought a collage of three voices for listeners and the one who recognises all the three voices wins a prize of Rs 10,000. More than Rs 1 lakh was given out over the first four days.
‘Radio City ATM – All Time Money’ was a two-week-long contest that started on June 25. Radio City played a set of the voices of three Bollywood actors who said ‘FM Bole toh Radio City 91.1’. The listeners had to identify the three actors. The winning prize of Rs 10,000 increases by Rs 5,000 with every subsequent show, in case no listener comes up with the correct answer. So, by the end of the day the prize money went up to as high as Rs 30,000-35,000. The next day rollover of the prize added to the excitement and the kitty. The game was played on all shows of Radio City, Delhi from 7AM to 9 PM.
Kartik Kalla, National Programming Head, Radio City, said, “This has been a really unique opportunity to interact with our listeners and reward them for supporting us all through these 11 years. Radio City ATM symbolised a killer combination of Bollywood and Radio City, a strategic move to make ourselves ingrained in our listeners’ minds. It plays on the ultimate power of radio – the power of voice.”
The simplicity of the contest caught on with listeners. Over 21,000 SMS registrations bear testimony to the popularity garnered by the show.