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Mindshare is top grosser among Indian media agencies, says RECMA report

Media Direction and Havas Media’s MPG and TME have registered decline in billings in 2011

BestMediaInfo Bureau | Delhi | July 23, 2012

According to RECMA’s India billings 2011 report, Mindshare has topped the chart with maximum billings followed by independent agency Madison Media. RECMA has evaluated 19 Indian agencies.

Mindshare’s billing has crossed $ 1,000 million in 2011 with a growth of 10 per cent over the last year. The agency’s billing in 2011 has been recorded at $ 1,050 million against $ 955 million in the previous year. Mindshare has 18.6 per cent of industry share in 2011.

While ZenithOptimedia has recorded the maximum growth rate of 40 per cent in 2011 over the previous year, Maxus, Starcom MediaVest, OMD and DDB Mudra Max have registered 25 per cent growth this year.

Independent agency Media Direction and Havas Media’s MPG and TME have registered decline in billings in 2011. .

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