Grey wins creative duties of Muthoot Group

The account size, according to informed industry sources, is close to Rs 60-70 crore

Ananya Saha | Delhi | July 12, 2012

After a pitch process lasting 3-4 months, Muthoot creative account has been won by Grey Worldwide. This has been confirmed by industry sources. In the final round of presentation, it is learnt that seven top agencies were in the fray.

The account size, according to informed industry sources, is close to Rs 60-70 crore.

For the record, Muthoot Group began operations in 1887. Since then, it has emerged as one of India's largest financial groups with business interests in 16 diverse fields, a network of over 3,600 branches nationwide serving 5.5 million customers across the country. Today, Muthoot Group stands as one of the largest business groups in India, with interests in multiple domains such as Finance, Healthcare, Education, Hospitality and Real Estate among others.

Ananya@BestMediaInfo.com

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