GEC watch: Zee TV crosses 250-mark riding on weekend programming

DID Little Masters and Fear Files continue to grow; Bade Achche Lagte Hain pushes Sony up in Week 28 of TAM 2012

BestMediaInfo Bureau | Delhi | July 18, 2012

Zee TV's weekend shows like DID Little Masters and Fear Files are growing stronger by the week. This week the two shows have helped the channel cross the 250-mark. On the other hand, Sony and Colors have also registered growth in Week 28 (July 8 – June 14) of TAM 2012, according to TAM data sourced from TAM subscribers. There has been no change in the pecking order in this week.

Star Plus has lost 22 GRPs, recording 276 GRPs this week (last week 298).

Riding high on its weekend shows DID Little Masters and Fear Files, Zee TV has recorded 253 GRPs (last week 238).

Colors has added 6 points this week to register 231 GRPs (last week 225).

With a stronger performance by Bade Achche Lagte Hain, Sony Entertainment Television has strengthened its position by adding 15 points. It has garnered 222 GRPs (last week 207).

SAB TV has recorded 122 GRPs against last week's 125 GRPs.

Life OK has added 10 points this week, recording 113 GRPs (last week 103).

Sahara One has made some recovery by adding 8 points to reach 39 GRPs (last week 31).

Info@BestMediaInfo.com

Info@BestMediaInfo.com