The actor will feature in Acer’s 360 degree campaign to drive its new brand positioning
BestMediaInfo Bureau | Delhi | July 18, 2012
As the official brand ambassador for Acer India, Hrithik Roshan will be the face of the company’s new marketing campaign in India. Hrithik Roshan will endorse Acer’s wide range of products that are high on both style and performance. The superstar, who has set the box office cash registers ringing, will support all brand and product-related communication including advertisements on TV, Print, Outdoor, Radio and other mediums.
As part of his association with Acer’s new campaign, Hrithik will join Acer in making a fervent request to all Indians to boost the morale of all Indian athletes participating at the forthcoming Olympics. With a simple thought, “Stand up for the Olympics by just standing up for the National Anthem”, Acer’s campaign will focus on building support for athletes across the country. The new campaign will urge consumers to encourage athletes by creating a simple video where they are standing up and singing the National Anthem. For every video uploaded by consumers on Acer’s YouTube channel, Acer will make a significant contribution towards the welfare of Indian Olympic contingent.
Announcing the new campaign, Harish Kohli, Managing Director, Acer India, said, " As an official IT partner of the London Olympics 2012, Acer has once again taken the opportunity to play a major role by providing innovative and dependable technology. To celebrate the spirit of solidarity in India, we have introduced a new campaign, "Stand By Your Nation" to support our burgeoning talent who will be representing our country. The campaign is framed to connect with the masses and resonate with our brand attributes. Through this campaign, with Hrithik as our brand ambassador, we will embrace a brand-focused approach that will focus on strengthening our market position and build a strong brand connect with our consumers in the country.”
Speaking on the new campaign, S Rajendran, Chief Marketing Officer, Acer India said, “Acer is traditionally known to offer world class inspirational products for superior computing experience. Hrithik Roshan is an inspirational blend of style, elegance and performance, who amalgamates seamlessly with our brand proposition. Being true to our new brand tagline “Explore Beyond Limits”,Hrithik continues to be the ideal choice to represent Acer's aspiration in reaching out to people with its new age technologies. With his remarkable appeal to youngsters across the country, we are confident he will communicate our brand attributes to our consumers effectively. We hope that the entire country will come together and support the Indian athletes as they attempt to bring glory to India at the world’s biggest sporting event.”
Expressing his excitement, Hrithik Roshan said, “My association with Acer India goes back a long way, Acer’s passion for creating futuristic technology has amazed not only me but several other technology enthusiast. Acer is one company who completely believes in offering style, innovation and technological excellence all in a single platform for its customers. Besides my association with the brand, I am completely thrilled and overwhelmed by Acer’s zeal to stand behind and support the Indian athletes in these Olympic Games. Along with Acer I am also looking forward to supporting and motivating each one to reach the pinnacle and triumph in this 2012 Olympics. I am proud to be associated with Acer and its enthusiasm to empower people with its latest technological innovation.”