The path-breaking initiative is aimed at giving a boost to digitization in Mumbai, Delhi and Kolkata
BestMediaInfo Bureau | Delhi | June 7, 2012
Wire and Wireless (India) Ltd (WWIL), as part of its commitment to timely implementation of digitisation in top metros, has announced path-breaking initiatives led by the first ever decision to share carriage revenue with cable operators. WWIL operates successfully under the Siti Digital Cable brand name in Delhi, Kolkata and Mumbai.
WWIL is the first company to take this bold step with a view to growing the business under full transparency, hitherto missing in the entire value chain of the cable business. The company expects all stakeholders, especially the involved value chain partners, to cooperate fully to make WWILâ€™s endeavor a thumping success.
The initiative was announced at the Delhi cable operatorsâ€™ meet organised at the companyâ€™s Noida campus. The meet was organised to speed up the process of digitisation. In the history of cable television, this is the first time that an MSO is offering a share in the carriage revenue to the last-mile cable operator.
The company also showcased its Subscriber Management System (SMS), which is designed for cable operators to handle subscriber related transaction on their own like activation, deactivation, billing, payment, packaging, complaints, etc. The objective behind developing SMS is to empower cable operators, the most critical stakeholder in the value chain. It will help cable operators provide better services to subscribers on the digital platform. The SMS system can be accessed by cable operators on mobile phone, tablets and PC/laptop.
To facilitate the consumer for this switchover, WWIL is offering set-top boxes at a subsidised rate. In the near future prices of set-top boxes will go up as it will be offered on cost to company basis.