Skoda Laura 'plays on' with a woman in the driver's seat
The new TVC by Saatchi & Saatchi is based on the insight that men find the power and speed of a car irresistible
BestMediaInfo Bureau | Delhi | June 1, 2012
Saatchi & Saatchi has launched a new TV campaign for Skoda Laura RS, a new addition to the rally sports legacy in the Skoda portfolio. The TVC depicts the power of the car in an interesting and unusual manner.
The 30-second TVC opens to showcase a hip club in a big city. The car enters the frame and stops just outside the club. To the surprise of the waiting crowd, the car revs up again and performs powerful stunts before coming to a stop once again. An attractive woman then gets off from the driver's side and dabs the burnt rubber on her neck. She walks towards the club confident of her irresistible attractiveness, all thanks to the smell of the burnt rubber.
Talking about the new campaign, Ramanuj Shastry, Chief Creative Officer, Saatchi & Saatchi, said, “That power and performance in a car are a huge turn on for men is a well known fact. We dramatised this fact by having our leading lady use the aphrodisiac quality of 'the smell of burning rubber' to make herself more attractive to men. The film is more refreshing visually than a stereotypical male racing the car around town.”
Keeping in tune with Skoda's reputation, the Laura RS is designed to provide maximum driving pleasure through performance and precision without compromising on comfort and safety.
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