Parry Nutraceuticals selects Euro RSCG 4D Matrix to drive its digital marketing

The agency will be responsible for creating a strong digital presence for the company's range of nutritional food supplements

BestMediaInfo Bureau | Delhi | June 1, 2012

Euro RSCG 4D Matrix has been awarded the digital duties of Parry Nutraceuticals, a division of EID Parry (I) Ltd., part of the $4.4 billion Murugappa Group. The agency has been mandated to create a strong digital presence for the company's nutritional food supplements like Parry's Spirulina/Green T6 (green tea antioxidant capsules); PRO 9 (protein energy supplements); PRO 9D (protein energy supplements for diabetes); Rejuveneyes (for tired eyes), to name a few.

Commenting on the win, Dinesh Kulchandra, Head - Sales (India) at Euro RSCG 4D Matrix, said, "We are extremely excited and looking forward to working closely with Parry Nutraceuticals. There is an immense scope for a strong digital presence in the segment. I am sure our highly talented and competent team will rise to the challenge."

Sajiv K Menon, Business Head, Parry Nutraceuticals, said, "We have been keen to drive our marketing campaigns through the digital space and we have decided that Euro RSCG 4D matrix would be the perfect match for us to drive our ambitious e-commerce plans. "

For the record, Euro RSCG 4D Matrix is part of Havas Worldwide and Euro RSCG Worldwide, the largest global agency measured by total number of global accounts. Euro RSCG 4D Matrix, is a leading full service digital agency with operations spread across India and the UK.

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