MEC India appoints Ritesh Singh as Head of Digital

He moves from Starcom MediaVest Group (SMG) where he was Business Head – India, SMG Digital. He will report to T Gangadhar and Tushar Vyas

BestMediaInfo Bureau | Delhi | June 11, 2012

MEC India has announced the appointment of Ritesh Singh as their new digital leader. Prior to this, he was with Starcom MediaVest Group (SMG) where he was Business Head – India, SMG Digital. Singh joins as National Director, MEC Interaction, and will report to T Gangadhar, Managing Director India, MEC, and Tushar Vyas, Managing Partner, GroupM Interactions - South Asia.

Speaking about the appointment, Vyas said, "Ritesh comes to MEC with unrivalled pedigree in managing the digital marketing services business and has the right blend of diversified media experience. We are delighted to have him lead MEC's digital agenda and help deliver integrated communications planning for our brands."

Singh has over 13 years of experience straddling activation and digital. In his previous role, he led the conception and deployment of digital strategy at SMG. His experience spans an array of clients – Samsung, Aircel, Western Union, General Motors, SAB Miller, Himalaya, to name a few.

Singh said about his new assignment, "I am excited to join MEC and thrilled to have an opportunity to work for some of the best brands in the country. In these exciting times for digital media, I look forward to work with MEC's talented digital team to create new benchmarks."

Anurag Gupta, Managing Director, DGM India Internet Marketing, said, "Ritesh is a veteran in the online advertising space. His experience and knowledge of the space is very vast and can be matched by only a very few people in the industry. I am sure he will prove to be a great asset to MEC and I wish him the very best in his new assignment."

MEC Interaction offers the full suite of digital services – search, social, display, onine video, mobile, analytics, creative and production. The agency topped the digital category at Goafest 2012 with the much acclaimed Reliance Ego-Search campaign. This campaign is also one of MEC's entries to Cannes this year.

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