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Airtel bags mobile video rights for UEFA Euro 2012

Airtel customers will have exclusive access to mobile and video content including live streaming of the year’s biggest soccer extravaganza

BestMediaInfo Bureau | Delhi | June 8, 2012

Bharti Airtel has bagged exclusive video rights on the mobile platform for the biggest soccer extravaganza of the year, UEFA Euro 2012. With this, 183 million plus Airtel mobile customers across India will have exclusive access to mobile and video content (including live streaming) from Euro 2012 and choose from a wide range of services such as Go! Go! Go! Contest, live feeds, SMS or MMS score updates, games, mobile magazine, etc.

To watch Euro 2012 matches live on mobile phone, Airtel customers can SMS ‘TV’ to 54321 and for live scores, SMS 'GOAL' to 54321 (toll free).

The biggest soccer event of the year begins today, and the final is slated for July 1, 2012. Europe’s top 16 soccer teams will be fighting for the Euro 2012 winner’s title during 19 power-packed matches over the next 21 days.

The exclusive video rights for UEFA Euro 2012 continues to reinforce brand Airtel’s long-term commitment to soccer and other sports that appeal to the urban youth audience of today.


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