Prathap Suthan, Naresh Gupta go independent with Bang in the Middle

Earlier, Bang in the Middle was the in-house creative division of iYogi including Prathap Suthan, Naresh Gupta, Viral Pandya, Manoj Deb, and Sabu Paul

BestMediaInfo Bureau | Delhi | May 1, 2012

Bang in the Middle, the in-house creative division of leading global tech support provider iYogi, has announced that it is now an independent agency. Bang in the Middle will now offer its expertise in brand advisory, communication design and advertising to Indian and global corporations.

Bang in the Middle's team has some of the best names in the business including Prathap Suthan, Naresh Gupta, Viral Pandya, Manoj Deb, and Sabu Paul. Prathap Suthan and Naresh Gupta are the Managing Partners of the independent agency.

Started in early 2011, the division headed by Prathap Suthan was set up as the in-house branding, advertising and communication team at iYogi, India's first global remote tech support brand for consumers. Bang in the Middle managed campaigns for the company primarily leveraging digital media across North America, the United Kingdom, Middle East and Australia.  After 12 months, and over 20 campaigns later, iYogi's in-house agency is ready to step out and offer its services to a wider set of brands.

“Despite an overcrowded communication services market, India needs a new kind of communication agency. India is booming with opportunity. Increasingly Indian brands are spreading their wings to global opportunities and new age businesses are coming up all over the country bustling with enterprise, ambition and opportunity. There is an increasingly younger nation out there with global ambitions and enterprises are demanding better communication solutions,” says Prathap Suthan, Managing Partner, Bang in the Middle. “Organized advertising is getting weaker and getting scattered across many areas, giving rise to independent agencies. We believe that Bang in the Middle comes with the right experience to exploit that opportunity.”

The agency's services span across brand advisory & campaign design and advertising across platforms and customer touch-points. Bang in the Middle will assist brands in establishing a deeper engagement with customers by creating an ecosystem from visual language to design guidelines and interaction across mediums. It will also assist brands create holistic communications approaches that will reduce dependency on traditional media and leverage digital to gain market share.

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