DNA ranks amongst India's most informative and read dailies

The newspaper has scored strongly in The Brand Trust Report 2012 survey

BestMediaInfo Bureau | Delhi | May 15, 2012

English daily DNA has been ranked India's 2^nd most informative newspaper, 2^nd most read newspaper and 3^rd most trusted newspaper brand on the basis of a survey carried out by The Brand Trust Report 2012.

The 2,718 respondents to the survey were influencers of society, all SEC AB, proficient in English and salaried. Besides trust scores, these influencers ranked the media that influenced them. The report maps trust scores on the basis of 61 primary components and ranks brands accordingly.

Gautam Dalal, VP, Marketing, DNA, said, “A lot has moved in the last year, leading to these trust scores – the Mumbai edition's ramp-up to 6 lakh copies a day, continued reader centricity led by quality journalism, path-breaking engagement initiatives and our Indore edition launch. The survey has placed us on a national pedestal.”

Dalal added, “At the core of every brand lies trust. A seasoned marketer would agree that increased trust in a media brand leads to growing readership/viewership and eventually high response. Advertisers in DNA over the last year have experienced this already. Given the time lag limitations of the IRS survey, the conscious media buyer will look for additional inputs to build an intelligent media plan. It's yet another reinforcement to choose DNA, not just for Mumbai, but national media plans also.”

DNA was present in just six of the 15 cities surveyed, yet it managed to overtake some of oldest regional and national players. In an overall ranking of 17,000 brands, DNA was placed at a high of 399, India's 3^rd most trusted newspaper brand.

Dalal further said, “Principles always come first to DNA. Under the platform of 'Principles First', DNA has recently published its journalistic code of ethics (only the 2^nd newspaper brand in India to do so) followed shortly by its business principles. The brand has been harping about principles for some time, and the trust scores are really an echo of the same.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com