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The television channel distribution & connectivity monitoring vertical extends its reach to 1000+ Head-Ends; plans to increase to 3000 Head-Ends by year-end
BestMediaInfo Bureau | Delhi | April 13, 2012
TV STREET MAPS (TSM), What's-On-India's newly launched television channel distribution & connectivity monitoring vertical has just announced its aggressive plans to expand its National coverage. TSM has recently increased its footprint from 750 Head-ends to more than 1000 head-ends spread across 450 towns up from 220 towns.
“Our goal is to create the widest & largest TV channel distribution monitoring system in the market, and with this latest expansion we have achieved that!” says Joydip Kapadia, Executive Vice President, What's-On-India.
The move to go aggressive on 'TV Street Maps by What's-On-India is considered very strategic especially in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to the digitalization regime being introduced by the government. Given this ground reality, TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets).
Key Details About TSM:-