Coca-Cola India adds Lowe Lintas to creative roster for brand Coke

While McCann Erickson remains on the account, Lowe Lintas will handle the summer campaign this year

BestMediaInfo Bureau | Delhi | April 5, 2012

Coca-Cola India has empanelled three agencies to its creative roaster. McCann Erickson, which has been working on the brand since 2001, has been retained. Apart from it, Lowe Lintas has been brought on board again after a 11-year gap. Weiden + Kennedy is also on the roster as the agency is part of Coca-Cola's global creative roster.

A company spokesperson said, "Coca-Cola is our flagship brand, which touches millions of consumers across multiple touch points. We have assigned the creative duties for trademark Coca-Cola to a portfolio of agencies. We can confirm that Lowe is one such agency which has recently been assigned a part of the creative work on the brand. McCann will also continue to work on the brand."

It is also learnt that Lowe Lintas has been assigned the Coke summer campaign this year. However, it was also clarified that for certain major campaigns, all three agencies may be asked to give presentations.

The spokesperson declined to divulge the account size or ad spend.

McCann Erickson has been handling Coca-Cola in India for 11 years starting 2001. For Lowe Lintas, this is a second chance as it was assigned the duties in 2011 for a short period before the account was moved to McCann.

For the record, Leo Burnett has been handling Coca-Cola's music property, Coke Studio, in India.

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