She will take charge of the agency’s strategic offering and product development also take custodianship of Havas Media’s proprietary tools and processes
BestMediaInfo Bureau | Delhi | March 13, 2012
MPG India, the flagship brand of Havas Media, has appointed Ruma Sengupta as Director of Strategy. Sengupta will report in to Anita Nayyar, CEO of Havas Media South Asia, and also work closely with the regional strategy team based in Singapore.
Based in Mumbai, Sengupta will work closely with MPG’s four key offices in Mumbai, Delhi, Bangalore and Chennai, to take charge of the agency’s strategic offering and product development in keeping with the vision of ‘leading new thinking’. She will also take custodianship of Havas Media’s proprietary tools and processes.
Sengupta joins the agency with 15 years of experience and expertise across marketing, branding, sales, strategy, MR and analytics. She was most recently Director of Business Insight for Synovate, where she was responsible for key international clients across FMCG categories. Prior to that, she has worked as Business Head for IMRB International. Her diverse experience also includes working in senior marketing roles at Adlabs Films owned by Reliance ADAG and United Spirits..
Her longest stint has been with Ranbaxy Global Consumer Healthcare where she launched OTC and DTC business and managed it successfully through marketing and sales-distribution.
Commenting on the appointment, Nayyar said, “Havas Media is well-known for the high quality of its strategic product and tools and Ruma has the right credentials and attitude to take control of our strategic offering. Her flair is evident from her extraordinary background having worked with top research agencies like Synovate and IMRB. Her previous experience in spearheading marketing and innovation capabilities with brands is a plus.”