India News to launch in MP, Chhattisgarh

The news and current affairs channel will launch in these two states next month

Ananya Saha | Delhi | March 29, 2012

India News, the 24x7 Hindi news channel run by Information TV Pvt Ltd (ITV), is planning to expand rapidly. Launched in 2009 in Haryana, the news and current affairs satellite channel is all set to launch in Madhya Pradesh and Chhattisgarh in April 2012.

Confirming the news, Rakesh Sharma, CEO, India News, said, “We will shortly be launching India News – Madhya Pradesh and Chhattisgarh.”

Owned by Piccadilly Group, which has multiple interests in media (print and electronic), ITV currently offers a vast bouquet of  channels including India News, India News (Haryana), India News (Bihar & Jharkhand), India News (Rajasthan), India News (Punjab), India News (Uttar Pradesh & Uttarakhand).

Sharma informed, “We are pleased to share with you that India News (Uttar Pradesh and Uttarakhand) have attained the No. 1 position in TAM Week 12. This outstanding achievement says a lot about our dedication and commitment towards our viewers. The most important point which reflects this achievement is the age of our channel – it is only two-months young! The market was already flooded with numerous national and regional news makers and to leave our footprint in such a fierce marketplace was only possible because of our belief in impartial journalism.”

The channels are being promoted through extensive advertising, including radio spots, hoardings and TV channels. While Sharma remained tightlipped about media and ad spends, he said, “We are financing the channels through internal accruals. With this launch, we will be completing our circle of presence in HSM (Hindi-speaking) markets).”

Sharma added, “We are also planning to split the Jharkhand channel from the Bihar channel and Uttarakhand from the UP channel.” The split will happen next month.

Ananya@BestMediaInfo.com

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