HomeShop18 unveils online bookstore

Recent acquisition helped HomeShop18 strengthen its books business and tap the massive books market

March 1, 2012:

Homeshop18.com, continues to expand its books vertical with an all new user friendly online bookstore with a massive catalogue of over 10 million books in more than 100+ main categories.

The acquisition of CoinJoos.com has helped HomeShop18 strengthen its books business and tap the massive books market in the country. The company has spruced up its technology backbone to offer book lovers a world-class book shopping experience through a superior browse and search experience.

Commenting on HomeShop18.com's bookstore going online, Sundeep Malhotra, Founder and CEO, HomeShop18 said, “Books is a critical part of our ecommerce growth strategy and the launch of our bookstore plugs the gap which we felt we had in our product range. This is a category which touches all demographic groups and therefore a very critical one and we are very excited to add books to our range of offerings”.

The initiative will make it easier for book lovers across the country to shop much more conveniently with HomeShop18 offering both online payment and cash on delivery options.

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